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The Heart of Marketing | Dr. Andrew Colyer
The first live seminar I ever went to that was specifically for Internet Marketing was in Anaheim California, at Stu McLaren’s Idea Incubator in February 2006.
I tend to sit towards the front of the room at these seminars, so that I can really focus on the speakers and take good notes.
Across the aisle from me was a couple who were asking a lot of questions, and it was obvious from the questions that they were asking that they were real thinkers who cared about their clients, and that they weren’t here to just find out how to make a bunch of money.
It was obvious that this husband and wife team was used to actually having relationships with their customers, and that their interaction with them was NOT, as one “guru” has put it, “to extract as much money as possible from the wallets of their customers”.
I wound up having dinner that evening with Alex Mandossian and some other high-level business people and marketers, and wound up sitting across the table from Drs. Judith Shervin and Jim Sneichowski.
I found out that this wonderful couple had both been practicing psychotherapy for many years (hence the relationships with their clients), and they only lived about an hour from us in upstate New York!
Over the years, Melanie and I have gotten to know Judith & Jim quite well, participating in their “Soft Topic Copywriting” course, and spending time together with them socially.
We all agree that many people in the Health Care field, or other “soft” business fields like artists, don’t benefit from trying to use “hard-sell” approaches for their customers.
Not only does that “hard-sell” method not work for our type of customers, it actually offends many of them, and seeing that type of advertising sends them running in the other direction.
If you are a practitioners in the healing arts, an artist, a business person who has real relationships with your customers, or someone who just doesn’t like the “old-school” method of “beating people over the head with your marketing”, then you need this new book on the subject of soft sell marketing.
I am proud to endorse and highly recommend Judith & Jim’s new book, The Heart of Marketing.
Thank you.
Dr. Andrew Colyer
ConsciousWorldMedia.com
P.S. Melanie and I will be speaking/presenting our new course, “Muscle Test Your Marketing, at Judith & Jim’s Bridging Heart & Marketing Conference in October!
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Alex Mandossian, Stu McLaren, Judith & Jim, Judith and Jim, Dr. Andrew Colyer, Internet Marketing, Bridging Heart & Marketing, Heart of Marketing, Idea Incubator Seminar, Muscle Test Your Marketing, Soft Topic Copywriting
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